We’ve all heard of the - ‘shiny object effect’

Do you gather tools and information and sit on it, not knowing what to do with it? 

You’ve got all these tools that are meant to do all these amazing things, but you’re clueless as to where to even start. 

Are you guilty of downloading and buying software and apps just because you’ve heard other people talking and saying how amazing they are? You’ve downloaded them, looked at them, had a play, logged off and never gone back. Do you compare yourself to others? Creating doubt in your mind of your capabilities. Believing that everyone else is more experienced and better then you. 

Are you saying yes to everything and everyone even though they’re not your ideal client and don’t share your core values? You don’t know who your ideal client is or what your true core values are, so you’re working with everyone and anyone in the hope that something sticks. 

You end up by passing your ideal client because you’re too busy trying to please a client you didn’t really want in the first place.